Mythbusters: Debunking Pricing Strategies That Undermine Veterinary Profitability

Rethink how you price products, manage your pharmacy, and protect your margins.

🗓️ Wednesday, March 25th ⏰ 8:00 p.m. EST

Should you really match online prices? Is a flat 2x markup “good enough”? Would moving everything to an online pharmacy solve your margin problems? And once you set your pricing… can you just leave it alone?

Many practices operate on pricing habits that feel safe – but may be quietly costing thousands in lost margin each year. In this session, we’ll challenge some of the most common assumptions about veterinary pricing and show how those decisions affect margins, inventory flow, and client behavior.

If pricing has ever felt confusing, inconsistent, or reactive – this session will give you a clearer framework.

Date: March 25, 2026

Time: 8 p.m. EST

CE Credit: 1 hour RACE & CVPM

What We’ll Share:

How to identify common pricing myths that reduce profitability
When price matching makes sense – and when it doesn’t
How price elasticity applies to veterinary medicine
Why a hybrid pharmacy model often outperforms online-only or in-house-only approaches
How to build a pricing review process that works

This program has been RACE approved (20-1357888) for 1 hour of continuing education credit for veterinarians and veterinary technicians/technologists in jurisdictions that recognize RACE approval. This program has been approved by the Veterinary Hospital Managers Association (VHMA) for 1 hour of CVPM CE credit (26-15).

Register to attend

🗓️ March 25, 2026
⏰ 8 p.m. EST
⭐ CE Credit: 1 hour RACE & CVPM

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Our Speakers

Nicole Clausen

Nicole Clausen, CSSGB, CCFP, CVBL, Owner & Consultant at Veterinary Care Logistics and Co-Founder of Inventory Ally

Nicole Clausen is a seasoned expert in the veterinary industry with nearly 20 years of experience, including over a decade in small animal practice. Starting her career as a receptionist and working her way up to Operations Manager, Nicole developed a deep understanding of the complexities of successful veterinary clinics. In 2017, she founded Veterinary Care Logistics, a consulting firm specializing in veterinary inventory management, where she has since helped hundreds of practices nationwide develop sustainable inventory systems.

Nicole is the creator of the Certified Veterinary Inventory Professional® (CVIP) program, the first certification of its kind, and hosts the popular Inventory Nation podcast, which boasts over 100 episodes. She is also the author of Inventory Management for Veterinary Professionals and co-founder of Inventory Ally, an innovative inventory management software. Through her work, she has spearheaded initiatives such as Veterinary Inventory Manager Appreciation Day and the Veterinary Inventory Manager of the Year award. As a speaker, coach, and educator, Nicole is dedicated to empowering veterinary teams with the tools they need to thrive.

Emmitt Nantz

MBA, Co-Founder of Inventory Ally

Emmitt Nantz has been part of the veterinary family for nearly two decades and is driven by a personal mission to make the veterinary domain better. Emmitt spent 12 years working at Banfield, starting out as a single-site hospital manager. Having majored in agriculture business management, he expanded his education to include an MBA, a Black Belt in Six Sigma, and a Project Management Certification.
Emmitt applied these learnings at Banfield and later as a Chief Operating Officer at SmartFlow where he helped hundreds of practices improve their operations. In pursuit of his passion for workflow optimization, Emmitt honed his expertise in a critical area that often plagues hospitals’ bottom lines – inventory management. He co-founded Inventory Ally, an all-in-one cloud software designed to help veterinary professionals reduce inventory costs, streamline processes, and save time.

Mythbusters: Debunking Pricing Strategies That Undermine Veterinary Profitability

Rethink how you price products, manage your pharmacy, and protect your margins.