Many practices rely on pricing habits that feel comfortable but may be quietly impacting margins, inventory performance, and even client purchasing decisions. Small differences in pricing strategy can add up over time, influencing both profitability and the overall client experience.
In this webinar, we take a closer look at some of the most common assumptions around veterinary pricing and where they can lead practices off track. We explore when price matching actually helps, when it may hurt more than it helps, and why a thoughtful mix of in-house and online pharmacy options often produces stronger results than relying on only one approach.
You’ll come away with a clearer, more practical way to think about pricing — including how price sensitivity applies in veterinary medicine and how to build a simple review process that keeps pricing aligned with your costs and goals over time.
Fill out the form below to access the recording and gain practical insights that can help you approach pricing with more clarity, consistency, and confidence.
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Recorded on Wednesday, March 25th, 2026
What We Covered
- How to identify common pricing myths that reduce profitability
- When price matching makes sense – and when it doesn’t
- How price elasticity applies to veterinary medicine
- Why a hybrid pharmacy model often outperforms online-only or in-house-only approaches
- How to build a pricing review process that works
Our Speakers:
Nicole Clausen
Nicole Clausen, CSSGB, CCFP, CVBL, Owner & Consultant at Veterinary Care Logistics and Co-Founder of Inventory Ally
Nicole Clausen is a seasoned expert in the veterinary industry with nearly 20 years of experience, including over a decade in small animal practice. Starting her career as a receptionist and working her way up to Operations Manager, Nicole developed a deep understanding of the complexities of successful veterinary clinics. In 2017, she founded Veterinary Care Logistics, a consulting firm specializing in veterinary inventory management, where she has since helped hundreds of practices nationwide develop sustainable inventory systems.
Nicole is the creator of the Certified Veterinary Inventory Professional® (CVIP) program, the first certification of its kind, and hosts the popular Inventory Nation podcast, which boasts over 100 episodes. She is also the author of Inventory Management for Veterinary Professionals and co-founder of Inventory Ally, an innovative inventory management software. Through her work, she has spearheaded initiatives such as Veterinary Inventory Manager Appreciation Day and the Veterinary Inventory Manager of the Year award. As a speaker, coach, and educator, Nicole is dedicated to empowering veterinary teams with the tools they need to thrive.
Emmitt Nantz
MBA, Co-Founder of Inventory Ally
Emmitt Nantz has been part of the veterinary family for nearly two decades and is driven by a personal mission to make the veterinary domain better. Emmitt spent 12 years working at Banfield, starting out as a single-site hospital manager. Having majored in agriculture business management, he expanded his education to include an MBA, a Black Belt in Six Sigma, and a Project Management Certification.
Emmitt applied these learnings at Banfield and later as a Chief Operating Officer at SmartFlow where he helped hundreds of practices improve their operations. In pursuit of his passion for workflow optimization, Emmitt honed his expertise in a critical area that often plagues hospitals’ bottom lines – inventory management. He co-founded Inventory Ally, an all-in-one cloud software designed to help veterinary professionals reduce inventory costs, streamline processes, and save time.
